Why would you want to do this? Because it's free and it gives your business a second outlet to get your message out. Lets say you set up a blog with Google's Blogspot to offer free advice about your products. Instantly what happens is the webs mighty search engines are now crawling your blog and thereby making more connections to your business. At the same time your offering free advice about your product and adding value for your customers.
Just remember that because these are social media outlets where people talk about everything from the best cup of coffee they've ever had to last nights date you need to be subtle with your message. Heavy handed sales pitches won't work here. Create your presence and offer free advice about your products and leave it at that.
If you would like to get involved with social media but need some support, please don't hesitate to contact us. We can help you setup your blog and teach you how to use and take advantage of it.
You can check out our YouTube channel at:
Once again, I hope this helps.
Founder/ Path-Tech Design Inc.