Thursday, September 1, 2011

Photography Equipment Reviews

Path-Tech's Gear
Wow, we didn't realize we hadn't blogged for a while so here's what's new.

We've been doing a ton of web and elearning work over the summer months and part of that work revolves around the photography that's required to bring these projects to life. Being passionate about photography we thought it might be helpful for our viewers if we reviewed some of the equipment we use on a day to day basis. To this end, you will notice a new page on our blog listing all the video reviews we've done to date.

You can see a larger view by going to the source of the videos which is our YouTube channel.

We hope you find the videos helpful with what ever projects you might be engaged with and don't hesitate to email us with any questions you might have. We'll be happy to hear from you I promise and thanks for stopping by.

Best regards,

Paul Phillips

If you looking for a great place to buy your next piece of camera equipment, please give our friends at B&H Photo a try!

Wednesday, March 16, 2011

Cross Pollination can Drive Traffic to your Business

If you are looking for a way to raise awareness for your small business or products one great way to get your message across is by posting a short video on YouTube. Recent information tells us that 25% of Google searches are coming from YouTube. That means folks are logging on and watching their favourite YouTube videos and then doing a Google search for something they’ve seen on YouTube. Cross pollination would be one name for this but what ever you call it, the bottom line is that it can definitely help drive traffic and raise awareness for your business by having a presence on YouTube and or a Blog. Every little bit helps!

We recommend not using the hard sell tactics but simply offer advice or do a quick product review that might be of interest to your clients or intenders.

If you would like more information or some help setting up a YouTube channel please drop us a line or give us a call.

Paul Phillips
Path-Tech Web Design

Friday, January 21, 2011

Small Business Websites

If you're thinking about starting a small business website here's a few things to think about.

1. Your new website is the first impression people will make about your business so it must make a positive impact.

2. You will have 3 seconds to capture your clients attention when they land on your site so again, it must be visually appealing.

3. There should be no mistake about what your business or service is about.

4. Avoid the "lets cram as many buttons on a page as we can" syndrome as your prospects will get frustrated and click away.

5. Know your target audience. If your target audience is over 40 years of age then tiny text on your site is not the way to go as this audience won't be able to easily read your message.

6. Ensure contact information is clear and easily accessible.

7. Lastly, don't give your prospects any reason to click away from your site. Make your site as inviting as possible.

Thanks for stopping by and give us a call if you would like some help putting together your new website!

Paul Phillips